The Apple a Day Challenge is to multiply impact. It reflects that disciples of Jesus make disciples of Jesus. It is not a program, but a movement. This approach invites you to encourage everyone in your church, small group, and social network to take the Apple a Day Challenge.
Invite everyone you know to join you in the one-year Apple a Day Challenge! Announce it in church. Email or text your friends. Post it on your website. Share it on social media. Put the solution to growing faith in the hands of everyone you know—give the book to family, friends, and coworkers. Move the movement. When you do, God gives you the power to change the nation and the world, one person at a time.